ANti cruelty society branding project

The goal for this project was to take a company or organization that I am passionate about and create a conceptional rebrand. I chose the Anti Cruelty Society because I greatly appreciate their message for finding new homes for all of their animals as well as striving to educate and help out within the community.


My goal for this project was to capture the Anti Cruelty Society’s values using patterns, illustrations, photography and typography. The patterns and color scheme are meant to be very welcoming and playful to draw the target audience in while also being informative and educational.

Anti Cruelty Logo-01.jpg